In a previous post, I was reflecting on the importance of practice to reach success. I was doing so by focusing on two different worlds: entrepreneurship and music.
In both these fields, achievement is gauged in commercial terms. It is a function of customer adoption and resource attraction. These two parameters are, I believe, linked to the ability of the creator to deliver a high-quality product that satisfies the needs of a market. This means that success is bound in a critical part to your audience seeing value in your offering and being able to get their hands on it.
The wellbeing of our world requires us to think beyond the single bottom line. To allow ourselves a future, we need to anchor our impact on society and our environment to the core of all our models – business included. This means that the way we measure success should not only reflect sales and adoption but account for the net impact of our products and services. However, business best practices are not to discard as a whole. We are yet to hear of a commercial organization that changes the face of a market and makes a sustainable positive impact supported through broad customer adoption. I trust that this is a realistic target for the 21st century. I believe it is a necessary step to make the triple bottom line the new norm. It will require us to identify models that both leave a positive holistic footprint and sustain themselves. I am convinced that this will mean two fundamental mindset shifts: businesses will need to adopt a new vision, one where making an impact matters and impact initiatives will need to embrace some of business practices and performance indicators, such as customer adoption and revenue generation.
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