What I work on


All the projects I start or engage with have a commonality: they are aiming to create value for people, places and the planet. Their impact is either economic, social, cultural or environmental, often cross cutting.
I believe that business should be a force for good and that no one organisation can solve the unprecedented crises we are facing.
Our only real option to build forward better is to work together.

If you’d like to explore a collaboration, get in touch with me.

My main focus, currently

I currently dedicate most of my time to enabling the acceleration of the transformation of tourism from an extractive and explorative industry into a regenerative and equitable one. Why? Tourism was – prior to Covid19 – one of the biggest sectors in the world, growing faster than the global gross GDP and providing over 300M jobs worldwide, often to the most vulnerable. Despite a footprint that touches every aspects of the places where we live and travel, the sectors does not account for its impact but only for its growth. As a result it is a highly unsustainable sector, with adverse effects on people, places and the planet. However and as recognized by  the UN, tourism has the potential to support the 17 SDGs.


Beyond this, I’m industry agnostic. I engage with projects where I can contribute to:

  • Build the field of social innovation and social entrepreneurship
  • Accelerate the SDGs and climate action
  • Support innovation and the development of new models of business 
  • Support Ecosystems Transformation
  • Help leverage (digital) tech for good
  • Help leverage marketing and communication to change mindsets

My overarching goal is to help build a more inclusive and sustainable society where no one is left behind and our environment and cultures thrive.


Transforming Tourism

From an extractive and exploitative industry into a regenerative and equitable one

Building the Field

Of social innovation and entrepreneurship

Changing Narratives and Empowering Others

to unlock catalytic and irreversible change

Sustainable Tourism 

Transforming the impact of tourism through social entrepreneurship

Venezia Autentica Logo

Creating an alternative to mass tourism in Venice

Venezia Autentica is an award-winning social enterprise working to transform tourism in Venice, Italy by changing the way people see and want to experience the city and making it easy for them to support and help preserve  the local community, economy and heritage.
VA is recognized by industry and government leaders globally as a “frontrunner” and an  innovative new practice and model for destinations and industry alike 

Venezia Autentica in one word:

Innovative Local Solution

More: veneziaautentica.com

Overtourism Solution Logo

Sharing our model and learning with the world

Overtourism Solution is the brand through which Venezia Autentica’s model and learning are shared globally with industry and government leaders through advocacy and knowledge sharing.
We speak at high-level  policy and industry conferences and engage directly with stakeholders around the globe. Our interlocutors  include top tier media, leading industry and destination associations, government representatives of all levels and continents, education providers from business schools to leading sustainable travel training such as the GSTC and more .

Overtourism Solution in brief:

Knowledge Dissemination

More: overtourismsolution.com

Enabling collective action and catalysing change

Tourism Allies is an early stage multistakeholder and multilevel network and collective focused on accelerating the transformation of tourism into a regenerative and equitable industry. Our goal  is to enable collective action to  help make  the adoption of impact focused tourism indicators, practices, mindsets and norms the norm by 2030

Tourism Allies in brief:

Global Learning and Innovation Ecosystem

More: tourismallies.org

Keeping sight of a shared north star

The Sustainable Development Goals (SDGs), also known as the Global Goals, were adopted by the United Nations in 2015 as a universal call to action to end poverty, protect the planet, and ensure that by 2030 all people enjoy peace and prosperity.

The 17 SDGs are integrated—they recognize that action in one area will affect outcomes in others, and that development must balance social, economic and environmental sustainability.

The creativity, knowhow, technology and financial resources from all of society is necessary to achieve the SDGs in every context.


Examples of collaborations

I engage in the following collaborations with institutions, networks and collectives. Together, we advance our shared vision

Advancing the SDGs

I am a board member of Catalyst 2030, a founding co-chair of its Regional Europe Chapter, the founding chair of its Tourism issue-based group and an active member of the advocacy working group. In these roles, I contribute to advance the SDGs by helping to build the field of social entrepreneurship and collaborating with others

Catalyst 2030 is a member-driven network of social innovators working together to accelerate actions towards the SDGs. Created in 2019, the network counts 1000+ member organizations working together to achieve the 2030 agenda.

Transforming our Energy systems

I was appointed by the European Commission as an ambassador of the EUSEW in 2021 digital ambassador of the EUSEW in 2021 and 2020 and .
The EU Sustainable Energy Week is the biggest event in sustainable energy in Europe.
In my role as an ambassador I advocate for the transformation of the European Energy systems and for action towards the European Green Deal and Paris Agreement through speaking at the high-level policy conference, writing articles and more.

Connecting Changemakers

I chair this alumni community and help build and foster relationships in a community of changemakers from around the Mediterranean region. We come from countries such as Israel, Egypt, Morocco, Italy and more. Ashoka is a pioneer of the social entrepreneurship field.
It identifies and supports the world’s leading social entrepreneurs, learns from the patterns in their innovations, and mobilizes a global community that embraces these new frameworks to build an “everyone a changemaker world.”

Understanding and Fostering Co-Existence

This is another initiative I am passionate about.

I co-create and -chair this collective of diverse changemakers exploring how to foster equity and “coexistence”  in the 21st century. Our goal is to contribute to build a more equitable and sustainable society by fostering conversation about co-existence and creating the right enabling environment for us to live better together. 

There is no doubt that Valeria is one of the most remarkable members of Catalyst 2030! Her proactivity, positive leadership and incredible capacity to build teams and facilitate them to achieve their goals, just makes her a role model for this global network of social entrepreneurs! It is a real pleasure to work with Valeria, her ability to connect with people, make them feel included and heard and get the best of each one of them is just inspiring. Her level of commitment is outstanding, and she has the great capacity to be involved in multiple initiatives of the network and succesfully help them achieve their objectives. Looking forward to keep working closely with Valeria! We are really lucky to have her as a Catalyst 2030 member, her contribution to this network has been impressive! 

Susana Ramirez

Catalyst 2030

Frequently Asked Questions

Learn How it Works!


Asides from my job as a social innovator,  I dedicate some of my time to support others to make an impact and live a meaningful and fulfilling life. I do so by building communities and sharing my personal and professional experiences and insights. Coaching, facilitation and speaking are some of my favorite ways to empower others but I'm highly adaptable and love innovation. Do feel free to drop me a line if you have something in mind that you'd like to explore together!


Both. It all depends on what's the most adapted to meeting your objectives and the needs of your target audience.


The content of my coaching programs is completely personalized to your need. The format can be either set or custom-crafted.

My workshops content and formats are created based on or adapted to your objectives and that of your audience.  

How does coaching work?

Depending on your needs, established during our first call, we will set up objectives and a frequency of video calls and potential other touch points to which we will commit and towards which we will work to bring you closer to your objectives.

All our conversations and work together is strictly confidential.


DO YOU ENGAGE IN 1 ON 1 coaching or advising?

Absolutely. I love 1 on 1 coaching sessions!

can you do group coaching or advising?

Yes, absolutely. Let me know what you have in mind.

I am also in the process of creating a group coaching program. Stay tuned


during coaching, will we focus only on work matters or also explore personal predicaments?

This depends on you, your objectives, focus and how much time we will spend together.

Personally, I do not believe in the separation between the personal and professional selves. I believe we are one person that evolves in several environments.

As you know, taking care of the personal self has a huge impact on professional performance. Similarly, leading a fulfilling and balanced professional life is key to your overall wellbeing.

Depending on your objectives, focus and how much time we will spend together, we will explore more or less complexity and touch on the leverages that will most advance you to get to your goals.


Yes, I am. If there is the right fit, of course.


Yes, I am. If there is the right fit, of course.


Of course. I love to design and facilitate programs that help you and your audience meet your objectives.


Yes, please. I love to share my experience and learning.


Coaching: When I coach you, I am here to enable you to solve problems or change things for the better

Consulting: When I am your consultant, I come as the "expert" who will solve your problem(s) for you


I can, yes. If the project is the right fit.


Yes, I can. If the help you need is part of the skills I excel at and something I feel like investing time on.  
Otherwise, If I can, I will be happy to recommend someone from my network.

Please note that execution comes at an extra cost to all coaching and consulting programs.

Let’s make an Impact together!

Do you have a question? Would you like to talk? Don’t be shy. Reach out and send me a note to discuss how I can help you meet your objectives.
I look forward to speaking with you. 

Email Address


WhatsApp Me

(+39) 346304033(3X2)

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