What I work on


All the projects I start or engage with have a commonality: they are aiming to create value for people, places and the planet. Their impact is either economic, social, cultural or environmental, often cross cutting.
I believe that business should be a force for good and that no one organisation can solve the unprecedented crises we are facing.
Our only real option to build forward better is to work together.

If you’d like to explore a collaboration, get in touch with me.

My main focus, currently

I currently dedicate most of my time to enabling the acceleration of the transformation of tourism from an extractive and explotative industry into a regenerative and equitable one.
Tourism was – prior to Covid19 – one of the biggest sectors in the world, growing faster than the global gross GDP and providing over 300M jobs worldwide, often to the most vulnerable. Despite a footprint that touches every aspects of the places where we live and travel, the sectors does not account for its impact but only for its growth. As a result it is a highly unsustainable sector, with adverse effects on people, places and the planet. However and as recognized by  the UN, tourism has the potential to support the 17 SDGs.


Beyond this, I’m industry agnostic. I engage with projects where I can contribute to:

  • Build the field of social innovation and social entrepreneurship
  • Accelerate the SDGs and climate action
  • Support innovation and the development of new models of business 
  • Support the transformation of social, political and economic ecosystems
  • Help leverage (digital) tech for good
  • Help transform narratives, leverage marketing and communication to change mindsets

My overarching goal is to help build a more inclusive and sustainable society where no one is left behind and our environment and cultures thrive.


Transforming Tourism

From a top-down extractive and exploitative industry into a community-led regenerative and equitable one

Building the Field

Of social innovation and entrepreneurship

Changing Narratives and Empowering Others

to unlock catalytic and irreversible change

Sustainable Tourism 

Transforming the impact of tourism through social entrepreneurship

Venezia Autentica Logo

Creating an alternative to mass tourism in Venice

Venezia Autentica is an award-winning social enterprise working to transform tourism in Venice, Italy by changing the way people see and want to experience the city and making it easy for them to support and help preserve  the local community, economy and heritage.
VA is recognized by industry and government leaders globally as a “frontrunner” and an  innovative new practice and model for destinations and industry alike 

Venezia Autentica in one word:

Innovative Local Solution

More: veneziaautentica.com

Overtourism Solution Logo

Sharing our model and learning with the world

Overtourism Solution is the brand through which Venezia Autentica’s model and learning are shared globally with industry and government leaders through advocacy and knowledge sharing.
We speak at high-level  policy and industry conferences and engage directly with stakeholders around the globe. Our interlocutors  include top tier media, leading industry and destination associations, government representatives of all levels and continents, education providers from business schools to leading sustainable travel training such as the GSTC and more .

Overtourism Solution in brief:

Knowledge Dissemination

More: overtourismsolution.com

and Enabling collective action and catalysing change

Tourism Allies is an early-stage non-profit initiative aiming to empower changemakers to unlock the potential of tourism to heal and support the well-being of people, places and the planet. Launching its first pilots in 2023, our objective is to leverage the power of collaborations and creativity to empower communities with what they need to be in the lead of a tourism industry that serves their needs. 

Tourism Allies in brief:

Global Learning and Innovation Ecosystem

More: tourismallies.org

Keeping sight of a shared north star

The Sustainable Development Goals (SDGs), also known as the Global Goals, were adopted by the United Nations in 2015 as a universal call to action to end poverty, protect the planet, and ensure that by 2030 all people enjoy peace and prosperity.

The 17 SDGs are integrated—they recognize that action in one area will affect outcomes in others, and that development must balance social, economic and environmental sustainability.

The creativity, knowhow, technology and financial resources from all of society is necessary to achieve the SDGs in every context.


Examples of collaborations

I engage in the following collaborations with institutions, networks and collectives. Together, we advance our shared vision

Organising Changemakers to Advance the SDGs

I am a board member of Catalyst 2030, a global network of changemakers and a co-chair of both its Regional Europe Chapter, and its working group on UN and government advocacy and collaboration. In these roles, I contribute to advancing the SDGs by helping to build the field of social entrepreneurship, and facilitating and engaging in multistakeholder collaborations.

Catalyst 2030 is a member-driven network of social innovators working together to accelerate actions towards the SDGs. Created in 2019, the network counts 1300+ member organizations working together to achieve the 2030 agenda.

Transforming our Energy systems

 I was appointed by the European Commission as an ambassador of the EUSEW in 2021 and a digital ambassador of the EUSEW every year since 2020.
The EU Sustainable Energy Week is the biggest event in sustainable energy in Europe.
In my role as an ambassador I advocate for the transformation of the European Energy systems and for action towards the European Green Deal and Paris Agreement through speaking at the high-level policy conference, writing articles and more.

Making stories of Change visible

Medias play a key role in shaping our realities. Together with a diverse group of changemakers, I explore how we can make stories that inspire the desire to create change in the world, the norm in mainstream media. We’re building a protoype and running a consultation. Feel free to reach out to know more!

Mentoring and Supporting Others

I regularly collaborate with programs to inspire and support others to unlock their potential to make a positive impact and live a purposeful life. You can learn more here. 

Understanding and Fostering Co-Existence

This is another initiative I am passionate about.

I co-create and -chair this collective of diverse changemakers exploring how to foster equity and “coexistence”  in the 21st century. Our goal is to contribute to build a more equitable and sustainable society by fostering conversation about co-existence and creating the right enabling environment for us to live better together. 

There is no doubt that Valeria is one of the most remarkable members of Catalyst 2030! Her proactivity, positive leadership and incredible capacity to build teams and facilitate them to achieve their goals, just makes her a role model for this global network of social entrepreneurs! It is a real pleasure to work with Valeria, her ability to connect with people, make them feel included and heard and get the best of each one of them is just inspiring. Her level of commitment is outstanding, and she has the great capacity to be involved in multiple initiatives of the network and successfully help them achieve their objectives. Looking forward to keep working closely with Valeria! We are really lucky to have her as a Catalyst 2030 member, her contribution to this network has been impressive! 

Susana Ramirez

Catalyst 2030

Frequently Asked Questions

Learn How it Works!

Are you open to collaborations?

Of course! You can learn more about my interests and philosophy here and discover some of the projects I am engaged in here.
Do feel free to send me a note to discuss what you have in mind.

Coaching, mentoring, workshop facilitation, speaking, teach and more.
You can find a list of the services I offer here.
Feel free to reach out if you have an idea that is not on this list and would like to explore if and how I can help.

Asides from working on my own projects, I dedicate some of my time to supporting others to make an impact and live a meaningful and fulfilling life.

One of the ways I do so is by sharing my personal and professional learning and insights.

Coaching, workshop facilitation and public speaking are some of my favourite ways to empower others but I'm highly adaptable, creative and love innovation.

Do feel free to drop me a line if you have something in mind that you'd like to explore together!


Of course. I love to design and facilitate programs that help you and your audience meet your objectives.

Get in touch with me to explore how we could work together.


Yes, please. I love to share my experience and learning.

Get in touch with me to explore how we could work together.


Both. It all depends on what's the most adapted to meeting your objectives and the needs of your target audience.

Feel free to reach out to me to discuss how I could help. You can also read some testimonials about my work to give yourself an idea of how it is to hire me.

DO YOU ENGAGE IN 1 ON 1 coaching or advising?

Absolutely. I love 1 on 1 coaching sessions!
You can take a look at my coaching programs and reach out to me regarding specific advising needs.


The content of my coaching programs is completely personalized to your need. The format can be either set or custom-crafted.

My workshops content and formats are created based on or adapted to your objectives and that of your audience.

On my testimonials page you can read feedback from coachees, mentees and students. 


Are you open tO coaching or advising groups?

Yes, absolutely. Let me know what you have in mind.


Yes, I am. If this is the right fit, of course.

Tell me more about what you have in mind here.


Yes, I am. If this is the right fit, of course.

Feel free to reach out to let me know what you have in mind.


I can, yes. If the project is the right fit.

Get in touch with me to explore how I could help you.


Coaching: When I coach you, I am here to enable you to solve problems or change things for the better

Consulting: When I am your consultant, I come as the "expert" who will solve your problem(s) for you

How does coaching work?

Depending on your needs, established during our first call, we will set up objectives and a frequency of video calls and potential other touchpoints to which we will commit and towards which we will work to bring you closer to your objectives.

You can see 3 ways we could work together here.

All our conversations and work together is strictly confidential.

Reach out to me to jump on a first free 30 minutes exploration call.



Yes, I can - if the help you need is part of the skills I excel at and something I feel like investing time on.
Otherwise I will be happy to recommend someone from my network when possible.

Please note that execution comes at an extra cost to all coaching and consulting programs.

During coaching, will we focus only on work matters or also explore personaL QUESTIONS?

This depends on you, your needs, objectives, focus, my ability to help and on how much time we will spend together.

You can find my coaching programs here.

I am not a therapist, mental health professional or social worker and my support in the personal realm will be limited to being a thought partner and helping you challenge some thought processes and habits.

Personally, I do not believe in the separation between the personal and professional selves. I believe we are one person that evolves in several environments.

As you know, taking care of the personal self has a huge impact on professional performance. Similarly, leading a fulfilling and balanced professional life is key to your overall wellbeing.

Depending on your objectives, focus and how much time we will spend together, we will explore more or less complexity and touch on the leverages that will most advance you to get to your goals.

where are you the most helpful?

To get a sense of how it is to work with me, I invite you to visit my "testimonials" page.

I am a great thought partner to help you imagine innovative solutions to your problems and devise your business, impact, marketing and communication strategies and models at all stages of your journey. My focus is data-driven and user-centric.

I can also help you to concretely understand how to implement strategies by bringing a transversal mind and a diverse set of talents and experiences to your projects.

My experience leveraging digital tech and media, community and ecosystem building, marketing and communication, stakeholder engagement and the principles and practice of social innovation and entrepreneurship, collaborative and distributed management, systems thinking and lean and agile methodologies are precious allies to help deliver on your targets.

I invite you to read more about me, my projects and my services or to reach out to learn more.

Let’s make an Impact together!

Do you have a question? Would you like to talk? Don’t be shy. Reach out and send me a note to discuss how I can help you meet your objectives.
I look forward to speaking with you. 

Email Address


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(+39) 346304033(3X2)

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